Where strategy meets getting things done.

I'm Matt Vaillant — a tech and business leader who's spent his career helping companies grow, scale, and actually ship. I work at the intersection of operations, go-to-market, and making sure the right people are in the right seats. When I'm not deep in strategy, you'll find me on a bike trail or geeking out over the latest in AI.

More About Me
Matt Vaillant at the SYNQ booth at NRF

A bit about me

I'm the COO at SYNQ, where we build software that helps retailers grow sales, improve CX, and run leaner operations.

My background spans operations, business development, and the messy middle ground where strategy has to actually work.

I help companies scale by doing what matters: hiring the right people, building repeatable systems, and cutting through the noise.

Outside of work, I love being outdoors — biking, hiking, whatever gets me moving. I'm a big cook. And on any given weekend, you can find me at a dance recital, a soccer game, gymnastics, or sitting rinkside at the lacrosse box cheering on my kids.

Always happy to connect. Whether it's retail tech, scaling a team, or just swapping notes — let's talk.

How I can help

I work with founders, leadership teams, and growing companies to solve real problems. Here's where I tend to make the biggest impact.

AI Transformation

AI is moving fast and most companies are still figuring out where to start. I help teams cut through the hype, identify high-impact use cases, and build a roadmap that actually gets executed — not just pitched in a deck.

Go-to-Market Strategy

Great products don't sell themselves. I help companies figure out positioning, nail their first (or next) market, and build a sales motion that scales. From early traction to market leadership.

Branding & Positioning

If you can't explain what makes you different in one sentence, we have work to do. I help companies find their voice, sharpen their message, and stand out in crowded markets where everyone sounds the same.

Operational Excellence

Messy processes, unclear reporting, bloated spend — it adds up. I dig into how things actually run, streamline operations, overhaul financials and reporting, and build the systems that let teams move faster with less friction.

Where I've been

My career has taken me across marketing, sales, operations, leadership, and go-to-market — always in tech, always building something. Here are some of the companies I've had the privilege of working with.

SYNQ SpatialNetworx Synchronoss Geocortex Charter SaaSquatch Victoria HarbourCats

Let's chat

Got something on your mind? Whether it's a potential project, a quick question, or just want to connect — drop me a line.